Wise. Wicked. Ruthlessly professional. Madly rich. And never fully behaving.
Wise.
I am always right. You can ask my husband and my children 
Except when I’m not… And then I’m glad to admit it and greedy to learn something new.
That’s why I don’t believe wise is a matter of age, or the sum of what you know. It’s knowing when to talk and when to listen. And picking carefully who you spend your time with.
And never, under any circumstances, giving away what makes you genius because something looked faster.
It never is.
Wicked.
I can read all five Game of Thrones books in a week, and not a single page of a boring article. I can teach myself how to build a website and put it live overnight, and procrastinate on ironing one t-shirt for a month. I can bear two children in sixteen months, run a business through it, and think that’s nothing special.
And after ten years of doing it professionally and probably a few lifetimes before that, there’s one thing I never get tired of is the one I am wicked good at.
Positioning what makes your brand the obvious choice for the best clients you could dream of.
Ruthlessly professional.
Almost everything can be discussed. Scope, timing, where we start, how we work, who sits in the room.
Four things can’t. The price is visible. The terms are clear. An agreement is an agreement. And the position is obvious.
If you see it differently, that’s completely fine. I’m just not your witch.
Madly rich.
Money comes and goes. Everybody knows that. What makes it stay is the question of all time, and I have an answer.
Position your genius. The part of your brand nobody can be mistaken for, and nobody can replace. The combination that already exists and that the right people are still to find out about.
Rich isn’t the reward for effort. It’s what a well-built position does on a Tuesday, without you.
And never fully behaving.
Every system comes with instructions for who to be inside it. Speak up here. Soften that. Dress like this, not like that.
I follow most of them. Right up to the point where following one means leaving myself outside the door.
That’s why I have my own business. It’s why I’ll sit quiet in a room full of people talking, even when my silence makes someone uncomfortable. And it’s why I’m a witch at a corporate board meeting, at my kitchen table, and here.
Same woman in all rooms. That’s not a style. It’s the whole method.
I can only find the thing you’ve been leaving out if I’m not leaving out my own.
WHERE WE START
FOUR QUESTIONS · FORTY MINUTES · FREE
Forty minutes of how this actually goes
Before we talk, I read what your clients read. Then, mostly, I listen.
This is also how the work itself goes. Naming a position takes several conversations – how the business actually earns, what it stands for, where it’s going, and in larger companies how the parts fit together.
Forty minutes is a taste of that.
Prices for positioning are published. No discovery call required to learn them. See the prices →