POSITIONING · IN BUSINESS SINCE 2007 · 5 BRANDS OF MY OWN · 100+ FOR OTHERS
SARA HROVATIČ
Witch. Obviously.
I position established businesses
on what makes them the obvious choice
and unmistakable.
POSITIONING · IN BUSINESS SINCE 2007
5 BRANDS OF MY OWN · 100+ FOR OTHERS
I position successful brands
on what makes them the obvious choice for the clients they were intended for.
It was set by a few posts, a price list, a video, an offer someone once asked for. Not one of those decisions was wrong.
What’s different about you is real. It just isn’t visible enough for your clients to compare, so they compare what they can see – price, convenience, who answers first.
Make it visible, and the clients your brand was intended for choose it at first sight and price stops being the conversation.
Your brand already has a position. Clients buy on it every day.
It was set by a few posts, a price list, a video, an offer someone once asked for. Not one of those decisions was wrong.
What’s different about you is real. It just isn’t visible enough for your clients to compare, so they compare what they can see – price, convenience, who answers first.
Make it visible, and the clients your brand was intended for choose it at first sight and price stops being the conversation.
What changes
Where to start
Before we talk, I read what your clients read. Then, mostly, I listen.
This is also how the work itself goes. Naming a position takes several conversations – how the business actually earns, what it stands for, where it’s going, and in larger companies how the parts fit together.
Forty minutes is a taste of that.
Prices for positioning are published. No discovery call required to learn them. See the prices →
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